OK, I’m hooked. Bill Hagaman, CEO and managing partner of WithumSmith+Brown, has created two dance videos for his firm. Although they most definitely haven’t gone viral, they do attract viewers.
The slow loading 2012 video features a flash mob, comprised of dancing WS+B accountants. A few of the professional staffers can cut a rug (really dance). I like flash mobs, having seen my first in the hit movie, Friends with Benefits (although there’s a cute mob scene near the end of Crocodile Dundee. I would dance in a flash mob. Perhaps we can try it at the next national conference for accounting professors.
Watch Party Rock, and see if it hooks you.
Don’t you like it? Two viewer comments on YouTube say,
- “I WANT TO WORK FOR WSB !!!!!!!!!!!!!!!!!!!!!!!!”
- “Love this! Wish I needed an accountant… I’d hire Withum in a heartbeat!”
If these comments reflect true sentiments of viewers, then the video’s release has accomplished its purpose.
Hagaman commissioned another dance video in 2011. I’ve Got a Feeling is a low budget ($3,600) offering. But its amateurishness signals sincerity. CCH’s Public Accounting Report has a nice write-up on the 2011 video.
Thanks to Rick Telberg for the tip.
Debit and credit – - David Albrecht