Gene Morphis was chief financial officer of fashion retailer Francesca’s Holdings Corp. until Monday, May 14. On that day, he was fired for inappropriate social media activity.
Here is the company press release on the termination:
HOUSTON, May 14, 2012 (GLOBE NEWSWIRE) – Francesca’s Holdings Corporation (Nasdaq:FRAN) today announced that it has terminated for cause the employment of Chief Financial Officer Gene Morphis, based on an investigation by the Board of Directors with the assistance of outside counsel, which has found that he improperly communicated Company information through social media. The investigation was launched after the Company discovered this activity on May 11, 2012.
Gene Morphis is a social media type of guy. He blogs (Morph’s View). He tweets (@theoldcfo). He’s on Facebook. Apparently, his tweeting got him into trouble. According to Rachel Emma Silverman of the Wall Street Journal in, “Facebook and Twitter Postings Cost CFO His Job,” some of the postings that might have landed him in trouble include:
On March 6, for instance, he tweeted: “Dinner w/Board tonite. Used to be fun. Now one must be on guard every second.” The following day, he posted “Board meeting. Good numbers=Happy Board.”
On March 13 Mr. Morphis posted on Facebook about a company earnings call: “Earnings released. Conference call completed. How do you like me now Mr. Shorty?”
Months earlier, on Dec. 5, he posted about another investor call. “Cramming for earnings call like a final. I thought I had outgrown that…”
Mr. Morphis also posted about an investor road show on Jan. 27: “Roadshow completed. Sold $275 million of secondary shares. Earned my pay this week.” (The retailer held an initial public offering last July.)
For his part, Mr. Morphis seems to have retained his sense of humor. His tweets this week, post-termination, are:
Debit and credit – - David Albrecht