The Association for Accounting Marketing (AAM) has released a public announcement, “Thirty-eight Awards Distributed to Honor Top Marketing Firms.” Although 20 firms received recognition, Freed Maxick, CPAs, PC, led the way with seven awards. Congratulations.
Membership in AAM is too pricey for most accounting professors, and I am no exception. Never-the-less, I do my best to follow it because marketing is such a key activity for any accounting or financial services firm. The surest way to partner is to create, nurture and grow a sizable client list. In addition, nine members of AAM made the Accounting Today Top 100 Most Influential People in Accounting for 2011.
Is it time for a category to be created for integrated social media campaigns? How about for Tweeter of the Year?
Awards were issued in 11 categories: branding, collateral, marketing campaigns, advertising, website, multimedia, internal programs, events, surveys, business development/lead generation and maverick marketing. “This was the 18th year that the annual awards were presented. Recipients were announced at the 2012 AAM Summit in partnership with the AICPA Practitioners Symposium and TECH+ Conference, held in Las Vegas, NV on June 11, 2012.”
Debit and credit – - David Albrecht