Although I am not a member of the Association for Accounting Marketing (AAM), I am a huge fan. I believe that a course in professional services marketing should be a requirement in every accounting student’s course of study, whether it be at the bachelor or masters level. Although this course could include social media aspects, an emphasis on the essential concepts of promoting one’s services is essential.
I also think that all business students, including those in accounting, should take a course in social media that focuses on the professional use of social media that includes topics such as branding and networking.
Why is professional services marketing so important? No accountant can be promoted to manager or partner without the ability to generate new business. It’s called rainmaking.
AAM is a professional organization formed specifically to enhance the accounting marketing and practice growth profession through education, networking and thought leadership. Founded in 1989, the association has more than 800 members, comprised of marketing professionals, business developers, CPAs, consultants, service providers, educators and students. It’s president annually is included in the Accounting Today list of Top 100 Most Influential People.
Now for the press release:
[Mount Laurel, New Jersey (July 22, 2013)] – Katie Tolin, director of practice growth at Rea & Associates, Inc. has been elected 2013-2014 president of the Association for Accounting Marketing (AAM). Her one-year term began July 1.
Other AAM officers include Kerry Sullivan-Lechner, marketing director at Anderson, ZurMuehlen & Co. P.C., president-elect; Jack Kolmansberger, chief marketing officer at Herbein & Company, Inc., vice president; Art Kuesel, founder, Kuesel Consulting, secretary; and Laura Snyder, manager at Crowe Horwath, treasurer. Erinn Keserica, regional marketing manager at Cherry Bakaert, is immediate past president.
AAM’s officers are joined by eight elected board members-at-large who include: Michael Bowlan, marketing principal, Brown, Smith Wallace, LLC; Alice Grey Harrison, marketing communications manager, Dixon Hughes Goodman LLP; Sarah Johnson, chief growth strategist and founder, Inovautus Consulting, LLC; Joe Kovacs, director of marketing, Gelman, Rosenberg & Freedman, PC; Kristen Lewis, director of marketing, EisnerAmper LLP; Sara Robertson, marketing manager, GBQ Partners LLC; Brenda Sleeper, director of business development, BizActions; and Rene Stranghoner, central region marketing leader, Grant Thornton LLP.
The AAM board of directors guides the association through programs that assist accounting marketing and practice growth professionals, including meetings, webinars, and other educational events, to generate effective responses to the unique challenges of promoting and selling professional accounting services. The association also assists members by providing networking opportunities, benchmarking research data, and delivering career development guidance.
Debit and credit – - David Albrecht
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