OK, I’m hooked. Bill Hagaman, CEO and managing partner of WithumSmith+Brown, has created two dance videos for his firm. Although they most definitely haven’t gone viral, they do attract viewers.
The slow loading 2012 video features a flash mob, comprised of dancing WS+B accountants. A few of the professional staffers can cut a rug (really dance). I like flash mobs, having seen my first in the hit movie, Friends with Benefits (although there’s a cute mob scene near the end of Crocodile Dundee. I would dance in a flash mob. Perhaps we can try it at the next national conference for accounting professors.
Watch Party Rock, and see if it hooks you.
Don’t you like it? Two viewer comments on YouTube say,
- “I WANT TO WORK FOR WSB !!!!!!!!!!!!!!!!!!!!!!!!”
- “Love this! Wish I needed an accountant… I’d hire Withum in a heartbeat!”
If these comments reflect true sentiments of viewers, then the video’s release has accomplished its purpose.
Hagaman commissioned another dance video in 2011. I’ve Got a Feeling is a low budget ($3,600) offering. But its amateurishness signals sincerity. CCH’s Public Accounting Report has a nice write-up on the 2011 video.
Thanks to Rick Telberg for the tip.
Debit and credit – – David Albrecht
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Janet from Journalist on the Run stopped by, researching for her blog post on flash mob: http://janetnewenham.wordpress.com/2012/01/15/its-better-to-look-up-than-down/
That looks like such a blast. Love it!
I had the privelage of producing this video… and teaching that CEO to dance! I have never had more fun in my life. WOO ACCOUNTANTS!
WS&B recruits at our school, Seton Hall, and the Partner-in-charge of their Morristown, NJ Office is one of our Adjunct Professors. It is a great firm.
I wanna go to next national conference for accounting professors!! Oh… but I’m not a national accounting professor. Can Brazilians go to!?😉 Just kidding. But I would love to watch the video!