I’m an accountant. I prefer numbers over people. I look at my own shoes while walking and talking. When talking with HR specialist Julie Brown, I had not a clue about what is meant by, “The human side of accounting.” And, hey, I’m social.
Well, maybe not, after using pronoun numero uno five times during the preceding paragraph.
But accountants are social, correct? Tom Hood and Bill Sheridan keep writing about the need for Maryland CPAs to get more social. Michelle Golden has directed her career toward helping CPAs and firms to become more social.
Apparently not. A recent infographic by Brian Leman of Hinge Marketing compares a few social media usage statistics:
Accountants, rate more highly the effectiveness of LinkedIn. This makes sense, as LinkedIn is the most data oriented social media platform.
What is this infatuation with infographics, anyway? The accountant’s aptitude test has two items on it:
- Do you prefer numbers over words? [Correct answer = numbers]
- Do you prefer words over graphic images? [Correct answer = words, but it’s close]
Debit and credit – – David Albrecht