I can’t stand it. Do a Google search on Ernst and Young’s new rebranding effort, and images of naked men are returned.
I now think of porn every time I hear the firm’s name (Ernst & Young) or see its initials (EY). Trust me, I have no desire to see porn every time I do a Google search on this Big 4 firm. And I have regular need to perform Google searches on each of the Big 4 (as well as several other accounting firms).
To be perfectly clear: I don’t want to see pictures of naked men or naked women, soft porn or hard porn, when researching accounting firms.
This was not a problem for me prior to the rebranding, because I always thought of the firm’s full name. But all of Ernst’s & Young’s recent promotional efforts have been directed toward encouraging all of us to think of them as EY, which is synonymous with naked men. So in effect, Ernst & Young has created the conditions for me to be aware of and think of porn. I object! I would rather imagine young male accountants in traditional business attire.
I am aware of no other reputable business that is encouraging its customers and interested parties to encounter a pornographic linkage. An Ernst & Young spokesman said that its clients are able to skip over the pornographic images and choose only the bona fide Ernst & Young links. Yes, but those clients are always going to see porn images upon doing a search for EY.
A few moments ago, I performed a Google images search on EY. 18 of the first 21 images returned contained images of naked men. Check it out below.
Come on, EY. We accountants are better than this.
Debit and credit – – David Albrecht
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Well that’s not good for such a reputed company and they really need to work on this. David you have really highlighted an interesting fact. Good Job!
Nice post.
here valuable information.
thanks for sharing with us.
I agree with Lucy. As big of a company Ernest and Young is, why wouldn’t they do the research before rebranding? Makes no sense to me.
I can’t believe any company would rebrand itself without first googling its potential new name as part of market research!
How frustrating for the user to have to filter through all kinds of search results. Also frustrating for the company who now has some inappropriate associations with its brand, plus more competition for brand name.
Their poor marketing team.
To be fair, you could probably adjust your settings on Google so that you would never see images of porn when doing any searching.
I’m sure someone in their marketing department is trying very hard to keep their job instead of just backtracking and going back to E&Y. (Although personally I like the &.)
Kellen,
I think I have my settings set correctly. Actually, I would prefer not to see any suggestive photos. Whether the photos are of men or women is irrelevant.
I’m sure someone or some people have lost his/her or their employment over this.
It’s too bad. People are terminated far too often. I would like for folks to be able to learn from their experiences.
Actually, I like Ernst & Young. I don’t really like dropping the names.
Dave