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On Friday, September 7, Accounting Today released its list of Top 100 Most Influential People in accounting.  All honorees have risen to a level of leadership and responsibility and all wield some sort of influence.

An accounting influencer is a thought leader who communicates those thoughts through a communication channel or from a forum.  In the 21st century, blogging has become the medium of choice for those with influence.

Of the Top 100 most influential people, 26 express themselves via a blog!  Imagine that.  I have queried groups of students, accounting professionals and professors before about blogging.  In no group has more than 1-2% indicated they are bloggers.  Yet, the blogging rate is much higher for those who are influential.  There’s a lesson to be learned here.

Four of the 26 were named to the Top 100 for their blogging activites.  They are:

Bloggers & media

In the following group, three of the 22 only share their thoughts on internal-only blogs.  All supposedly write their own articles on a blog:

Debit and credit – -David Albrecht


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I’m currently at the American Accounting Association annual meeting in the Washington metro area. A year ago (August 3, 2011), I wrote the following essay. To make it easier for this year’s attendees to read this message, I’m republishing it today.


I’m a throwback accounting professor, yet I use social media (not afraid to admit it). Social media helps me do my job.

A few months ago, I queried members of my LinkedIn network who are accounting professors (n=70). I already knew most of them didn’t blog, tweet, create videos, friend students or have FB pages. They admitted that they don’t actually use LinkedIn, either. Am I weird, or are they behind the curve?

Social media is a true force in the world today. People who participate in online social media sites have more and deeper relationships than those who do not. Social media adds to the quality of life. It has revolutionized marketing. It even has been used to foster revolt and topple governments. Some are arguing causality, using social media will help make a person more social. I’ve looked around, and the business world is using social media–both companies and business people. The professional world of accounting is also flocking to social media–both firms and individual accountants.

So, I don’t think I’m weird for using social media when my colleagues don’t. Here are seven reasons for professors to use social media (henceforth referred to as SM) and improve their professional effectiveness. (more…)

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