I can’t stand it. Do a Google search on Ernst and Young’s new rebranding effort, and images of naked men are returned.
I now think of porn every time I hear the firm’s name (Ernst & Young) or see its initials (EY). Trust me, I have no desire to see porn every time I do a Google search on this Big 4 firm. And I have regular need to perform Google searches on each of the Big 4 (as well as several other accounting firms).
To be perfectly clear: I don’t want to see pictures of naked men or naked women, soft porn or hard porn, when researching accounting firms.
This was not a problem for me prior to the rebranding, because I always thought of the firm’s full name. But all of Ernst’s & Young’s recent promotional efforts have been directed toward encouraging all of us to think of them as EY, which is synonymous with naked men. So in effect, Ernst & Young has created the conditions for me to be aware of and think of porn. I object! I would rather imagine young male accountants in traditional business attire.
I am aware of no other reputable business that is encouraging its customers and interested parties to encounter a pornographic linkage. An Ernst & Young spokesman said that its clients are able to skip over the pornographic images and choose only the bona fide Ernst & Young links. Yes, but those clients are always going to see porn images upon doing a search for EY.
A few moments ago, I performed a Google images search on EY. 18 of the first 21 images returned contained images of naked men. Check it out below.
Come on, EY. We accountants are better than this.
Debit and credit – – David Albrecht