Posts Tagged ‘{grow}’

Last night I slept like a college student.  In other words, I slept until noon.  Then I took a mid-afternoon nap.  Unable to deny having wasted the entire day, I decided just to go with it.  Turning on my laptop and opening a YouTube window, I clicked on one of my favorites, Michelle Chmielewski

First, a word about who is Michelle.  She is American, yet French is her first language.  She studied and worked under Mark W. Schaefer, an influential social media guru and professor.  I learned about her when Mark featured her video work a few months ago.

Mark Schaefer’s blog, {Grow}, is a definite must read.  He provides excellent content every day! Today’s post (Jan. 21, 2012) is, “7 Reasons Every Job Seeker Needs to Blog.”

Michelle Chmieleski is a talented social media professional.  Today, however, I’m highlighting her personal creativity as reflected in her video style.  Her videos initially focused on technical matters.  Then she switched to lifestyle commentary and she became an overnight sensation.  Her signature clip, “Learn French in One Word,” has logged approximately one million hits.

What I like about her style is the elimination of dead air, the pauses between clauses in her sentences.  It helps that she is extremely well spoken (If I spoke that well I could be a more popular teacher).  And she was born to be cute in front of a camera.  All in all, a nice package.

In the first video clip I embed, Chmielewski in 2010 responds to the Benjamin Rassat documentary, I Am the Media.  Although I like what she says about the social media mindset, what she says is not as important here as how she says it.

In the second video clip I embed, Michelle alerts us to the need for creating video captions (subtitles).  Don’t forget to click on the subtitles button.

Don’t you love her style?

Finally, I show her signature clip, “Learn French in One Word.”  Warning.  I believe she uses one of those words unsuitable for polite company.  I would shun it.  Her style shines through, though, and the clip is as hilarious as anything I’ve seen in quite a while.

You can follow Michelle Chmielewski at her blog, The Observing Participant.

Debit and credit – – David Albrecht

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I’ve never thought of myself as being influential.  As an accountant, I’m the Rodney Dangerfield of the business world.  Are you influential?  Should you be?

Influence can be defined as “causing an effect through indirect action or intangible ways (Merriam-Webster).”  Influence is causing an effect not through direct force or control.

Marketing folks view someone as influential if he/she can persuade others.  I agree that persuasion fits a part of the definition, that of not using control.  I wonder, though, if some acts of persuasion require application of force.  My arm has been twisted around and around by a few salespeople.

But just how indirect can be the relationship between cause and effect?  Can influence result from “shooting an arrow into the air,” and hoping it lands in such a place as to cause a good effect?  Is being respected as a positive influence a good thing?

I frequently write on the need for accountants to adopt a social media mindset.  A social media mindset involves effective interaction with others (including present and potential clients).  It means partaking in a conscientious give and take.

I consider professional branding to be a basic foundation for delivering professional services.  Reflecting on the mechanics of influence might be equally as important.

Mark Schaefer has written a new book due out in March–Return on Influence.  I am on a list to receive a prepublication copy for review.  I expect good things from this book, because I read and benefit from Schaefer’s blog–{Grow}–on a daily basis.

Check back in March for my review, but in the meantime consider ordering a copy of the book.

My list of recommended books on social media is very short:

  • Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships, by Michelle Golden.  Golden is recognized as one of the most influential people in accounting.
  • Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future, by Dan Schawbel.

Debit and credit – – David Albrecht

Want more of The Summa? Sign up to receive email notification of posts.  And please follow me on Twitter (@profalbrecht).

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Today the PCAOB is hosting a roundtable discussion on the form of the auditor opinion.  32 experts and a full eight hour day.  I will not be live blogging it.

The use of social media is crucial to any professional.  It is important as a source of news.  It is an important form and style of communication.  It is also a means of branding for those with something to say.  If you don’t have something to say, shame on you.  See yesterday’s post for examples some whose use social media turned them into thought leaders.

Update to the SEC document destruction story.  Last week, Broc Romanek (theCorporateCousel.net) reported that the SEC is suspending its policy of shredding MUIs (matters under investigation).  Yesterday, Jessica Holzer of the Wall Street Journal reports, “SEC’s Khuzami: Current Probes Not Hurt by Records Destruction.” I’ve written before that this is a non-issue.

Mark Schaefer is a marketing professor who has a terrific blog on social media marketing.  I subscribe to {grow}, and highly recommend you do so also.  I know of no blogger who writes as much daily and valuable content as does he.  Today’s guest post, “The Death of Internet Marketing and the Rise of Social SEO,” touches on my recurring theme–social media use is more than a marketing ploy or a mindset, it is a transformative and transcendent experience.

If you hope someday to become a blogger, you should read taxgirl by Kelly Phillips Erb, a Philadelphia lawyer.  I would emulate her if I could, but I don’t think accountingboy would have the same ring.  Her post today on the tax treatment of employer provided cell phones is an enjoyable read.  Are there any employers out there who want to provide me with a smart phone?

Debit and credit – – David Albrecht

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