Posts Tagged ‘Influence’

On Friday, September 7, Accounting Today released its list of Top 100 Most Influential People in accounting.  All honorees have risen to a level of leadership and responsibility and all wield some sort of influence.

An accounting influencer is a thought leader who communicates those thoughts through a communication channel or from a forum.  In the 21st century, blogging has become the medium of choice for those with influence.

Of the Top 100 most influential people, 26 express themselves via a blog!  Imagine that.  I have queried groups of students, accounting professionals and professors before about blogging.  In no group has more than 1-2% indicated they are bloggers.  Yet, the blogging rate is much higher for those who are influential.  There’s a lesson to be learned here.

Four of the 26 were named to the Top 100 for their blogging activites.  They are:

Bloggers & media

In the following group, three of the 22 only share their thoughts on internal-only blogs.  All supposedly write their own articles on a blog:

Debit and credit – -David Albrecht

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I’ve never thought of myself as being influential.  As an accountant, I’m the Rodney Dangerfield of the business world.  Are you influential?  Should you be?

Influence can be defined as “causing an effect through indirect action or intangible ways (Merriam-Webster).”  Influence is causing an effect not through direct force or control.

Marketing folks view someone as influential if he/she can persuade others.  I agree that persuasion fits a part of the definition, that of not using control.  I wonder, though, if some acts of persuasion require application of force.  My arm has been twisted around and around by a few salespeople.

But just how indirect can be the relationship between cause and effect?  Can influence result from “shooting an arrow into the air,” and hoping it lands in such a place as to cause a good effect?  Is being respected as a positive influence a good thing?

I frequently write on the need for accountants to adopt a social media mindset.  A social media mindset involves effective interaction with others (including present and potential clients).  It means partaking in a conscientious give and take.

I consider professional branding to be a basic foundation for delivering professional services.  Reflecting on the mechanics of influence might be equally as important.

Mark Schaefer has written a new book due out in March–Return on Influence.  I am on a list to receive a prepublication copy for review.  I expect good things from this book, because I read and benefit from Schaefer’s blog–{Grow}–on a daily basis.

Check back in March for my review, but in the meantime consider ordering a copy of the book.

My list of recommended books on social media is very short:

  • Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships, by Michelle Golden.  Golden is recognized as one of the most influential people in accounting.
  • Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future, by Dan Schawbel.

Debit and credit – – David Albrecht

Want more of The Summa? Sign up to receive email notification of posts.  And please follow me on Twitter (@profalbrecht).

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