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Posts Tagged ‘Top 100 most influential people in accounting’

On Friday, September 7, Accounting Today released its list of Top 100 Most Influential People in accounting.  All honorees have risen to a level of leadership and responsibility and all wield some sort of influence.

An accounting influencer is a thought leader who communicates those thoughts through a communication channel or from a forum.  In the 21st century, blogging has become the medium of choice for those with influence.

Of the Top 100 most influential people, 26 express themselves via a blog!  Imagine that.  I have queried groups of students, accounting professionals and professors before about blogging.  In no group has more than 1-2% indicated they are bloggers.  Yet, the blogging rate is much higher for those who are influential.  There’s a lesson to be learned here.

Four of the 26 were named to the Top 100 for their blogging activites.  They are:

Bloggers & media

In the following group, three of the 22 only share their thoughts on internal-only blogs.  All supposedly write their own articles on a blog:

Debit and credit – -David Albrecht


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Pic credit – Accounting Today

On Friday, September 7, Accounting Today released its list of “Top 100 Most Influential People” in accounting.  All honorees have risen to a level of leadership and responsibility and all wield some sort of influence.

The editors of Accounting Today describe the list as a work in process.  As the profession changes, whether due to societal, technological or other factors, they claim the list evolves to capture the contemporary stage of the profession.

As technology grows more important in accounting, we include new IT experts; as new regulatory bodies are formed, we add new regulators; as more Millennials and Gen Ys rise to positions of importance, more of them will appear among the Top 100; as the profession explores more new specialities, we’ll add experts from those fields; and as more women and minorities (hopefully) join the profession, we’ll add more women and minorities.

By my count, 75% of the list is male and 95% is Caucasian.  Although the editors mention change, in broad composition the list is similar to last year when it contained auditors, regulators, vendors, etc.  Change has taken place at the individual level, though.  When some previous members retired, they were replaced on the list by their successors.

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Sooner or later, every blogger must ponder this question:  To toot or not to toot?

This blog post is about the role of posting credentials for those who professionally engage in social media.  It is not about being (or not being) awesome.

One of the social media world’s top bloggers–Mark Schaefer–wrote about it yesterday in, “Social Proof and Your Battle for Credibility.”

I promote blogging as an essential activity for cpa firms, professors and students. The sharing of ideas (i.e., content) through the written word is a terrific way of reaching clients, providing evidence of expertise, brand building, and initiating dialogue.  These are important ingredients in the building up and exercise of influence.

And blog promotion is an essential part of blogging, because if a blog has no readers, then it matters not if it exists.

In the quest for new readers, whether a blog writer is searching for more readers or the right readers, receiving critical acclaim is an effective means of establishing credibility.  Critical acclaim is widely used in various media outlets to attract readers, viewers or listeners.  Likewise, it can be used as a reason for why potential readers should visit and start reading a blog.

Mark Schaefer says,

When establishing online influence, social proof matters … even more than real achievement.

The Summa attracts readers from at least 150 countries each month.

I agree.  Social proof can be exhibited by posting badges like Klout scores, number of readers/followers and blog awards.  And I toot my own horn in the right margin of The Summa (number of accumulated page reads and a world map from where my readers long on).  Also, I once wrote a blog post about being named to the Accounting Today 2011 list of Top 100 Most Influential People in Accounting.  And The Summa has been mentioned on many Best Accounting Blogs lists.

However, yesterday Schaefer announced that for the time being he is removing his badges.  This decision results mostly from his acknowledgement that his ego finds such badges to be distracting, and contributes to him getting off message.

Good point.

I enjoy having readers and would like more.  But in the final analysis, I hope someday to be known for influencing the accounting world to be a better place.

If you write an accounting blog, I endorse your use of “badges.”  And if you read accounting blogs, I hope you understand that they serve a valid purpose other than ego stroking.

Debit and credit – – David Albrecht


Want more from The Summa? Sign up to receive email notification of posts.  And please follow me on Twitter (@profalbrecht).

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