Accounting and/or financial blogs are a big deal. As the world evolves and becomes faster paced, long-lived jobs will disappear. We accountants will adapt by piecing together a career from many project-length opportunities. I believe it will be a matter of professional life or death for accountants to get on top of evolving current events and stay there. For there to be life, we all need to make life-long learning a lifestyle.
The ability to think will separate thrivers from survivors and hangers-on. We accountants will need to think critically (buzzword for analyze and understand what is going on), creatively (inventing solutions) and practically (applying cutting edge skills to implement solutions).
How will we learn to think these ways and grow our thinking? Independent blogs commentaries like The Summa, and re: The Auditors, and TaxGirl. Blogs provide input to fuel critical thinking, seeds for creating thinking, and energy for practical thinking.
So, I want to encourage accounting/financial blogging. Then along came this e-mail. from a Summa reader, asking about my blogging process. Although I don’t reveal his identity, I’m already aware of his writing and his unifying message. He has a lot to contribute, and I think he should blog. So, I wrote this blog piece. His comments/questions are in emphasized green, answers in normal font.
Love your blog. I’m thinking of starting one………… How many hours a week do you spend on it?
A simple answer is 20-30 hours, but it really depends. Posts, which frequently become essays, start with a four hour time commitment and grow from there. Some of the technical essays I did on IFRS could took a week to ten days of writing for a 6,000 word essay. And this was on top of my already having mentally planned the structure of the essay. If you aren’t already an expert on something, add research time.
An important factor in budgeting for time is your expectation of the blog post’s permanence. Quality essays that will still be read a year later require more time to create, or else it will be GIGO.