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Archive for July, 2013

aam_logo-smallAlthough I am not a member of the Association for Accounting Marketing (AAM), I am a huge fan.  I believe that a course in professional services marketing should be a requirement in every accounting student’s course of study, whether it be at the bachelor or masters level.  Although this course could include social media aspects, an emphasis on the essential concepts of promoting one’s services is essential.

I also think that all business students, including those in accounting, should take a course in social media that focuses on the professional use of social media that includes topics such as branding and networking.

Why is professional services marketing so important?  No accountant can be promoted to manager or partner without the ability to generate new business.  It’s called rainmaking.

AAM is a professional organization formed specifically to enhance the accounting marketing and practice growth profession through education, networking and thought leadership. Founded in 1989, the association has more than 800 members, comprised of marketing professionals, business developers, CPAs, consultants, service providers, educators and students.  It’s president annually is included in the Accounting Today list of Top 100 Most Influential People.

Now for the press release:

katie_tolin

Katie Tolin

[Mount Laurel, New Jersey (July 22, 2013)] – Katie Tolin, director of practice growth at Rea & Associates, Inc. has been elected 2013-2014 president of the Association for Accounting Marketing (AAM). Her one-year term began July 1.

Other AAM officers include Kerry Sullivan-Lechner, marketing director at Anderson, ZurMuehlen & Co. P.C., president-elect; Jack Kolmansberger, chief marketing officer at Herbein & Company, Inc., vice president; Art Kuesel, founder, Kuesel Consulting, secretary; and Laura Snyder, manager at Crowe Horwath, treasurer. Erinn Keserica, regional marketing manager at Cherry Bakaert, is immediate past president.

AAM’s officers are joined by eight elected board members-at-large who include: Michael Bowlan, marketing principal, Brown, Smith Wallace, LLC; Alice Grey Harrison, marketing communications manager, Dixon Hughes Goodman LLP; Sarah Johnson, chief growth strategist and founder, Inovautus Consulting, LLC; Joe Kovacs, director of marketing, Gelman, Rosenberg & Freedman, PC; Kristen Lewis, director of marketing, EisnerAmper LLP; Sara Robertson, marketing manager, GBQ Partners LLC; Brenda Sleeper, director of business development, BizActions; and Rene Stranghoner, central region marketing leader, Grant Thornton LLP.

The AAM board of directors guides the association through programs that assist accounting marketing and practice growth professionals, including meetings, webinars, and other educational events, to generate effective responses to the unique challenges of promoting and selling professional accounting services. The association also assists members by providing networking opportunities, benchmarking research data, and delivering career development guidance.

Debit and credit – – David Albrecht


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Wayne Breitbarth of Power+Formula has an infographic out summarizing the results of the 2013 edition of his annual LinkedIn User Survey.  Both the infographic and the survey are well worth a look.

Why am I passing this along?  I recommend that all accounting and financial services professionals, accounting and business professors, and college students get on LinkedIn and use it to the maximum extent possible.

Click on the following image to view the entire infographic. Don’t forget to expand the image.

portrait-or-linkedin-user-2013

Pic credit – Power+Formula

The complete infographic reveals some interesting details.

84% of LinkedIn users subscribe to a free account (I use a $240/year premium account).

The median sized network has just over 300 first level connections.  The most common range is 500-1000 users.  10% of LI users have a network of at least 1,000 (my network is now 1,100+).

5/8 of LI users open their entire network to view (as do I, it is recommended).

98% of LI users are in at least one discussion group, 60% are in at least 10 (I am in 40).

24% of LI users spend an average of at least one hour per business day on LI (as do I).

Debit and credit – – David Albrecht


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Two essays on different aspects of leadership have recently been posted on the web.  I think they are relevant to anyone who is (or aspires to be) in a position of influence. Accounting firm CEOs and managers as well as accounting professors should read on.

The two essays are, “How to Think and Act Like a Leader,” by Jack and Suzy Welch on Linked Influencers, and “CEOs Who Are Active On Social Media Boost Employee Morale And Their Company’s Image,” by Cooper Smith on Business Insider.

team-leadershipThe Welch piece has a simple message–shift your focus from self to the team.  They say,

Being a leader changes everything. Before you are a leader, success is all about you. It’s about your performance. Your contributions. It’s about raising your hand, getting called on, and delivering the right answer.

When you become a leader, success is all about growing others. It’s about making the people who work for you smarter, bigger, and bolder. Nothing you do anymore as an individual matters except how you nurture and support your team and help its members increase their self-confidence. Yes, you will get your share of attention from up above—but only inasmuch as your team wins. Put another way: Your success as a leader will come not from what you do but from the reflected glory of your team.

I’ve known several professors who could never make the transition from skillfully presenting material to helping students learn.  This transition is at the heart of the learner-centered approach to college teaching.

Cooper Smith gleans insights from research on CEOs and social media usage.  CEOs who use social media have shifted the focus from themselves to the team.  Employees feel inspired under a CEO who uses social media.  Moreover, Customers and clients consider the company to be more innovative if the CEO uses the latest technology.

This is directly relevant to both accounting firm executives and accounting professors.  I’ve talked with many executives and professors, almost all of whom don’t use social media in their professional lives.  I hear comments such as, “I just don’t think there is anything in it for me,” and “I can’t identify the return on investment in social media.”   They are missing out on a crucial aspect of leadership–shifting the focus from self to team through communication and sharing.

Robert Moritz of PriceWaterhouseCoopers and Stephen Chipman of Grant Thornton are leaders of large CPA firms who have learned this.

Debit and credit – – David Albrecht


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Ernst & Young, now EY, has a ‘sexy boys’ problem.

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Pic credit: LA Times

Ernst & Young on July 1 announced it was rebranding itself as EY.  Lopez writes,

[Ernst & Young, EY] now shares a name with a racy magazine, EY! Magateen. The magazine, which features scantily clad young men, is the work of Luis Venegas, a Spanish creative director known for his flamboyant, sexually charged fashion publications.

A Google image search of “EY” brings up photos of young male models clad in low-cut briefs, right alongside the Ernst & Young logo and some exterior shots of the company’s offices.

What a massive fail!

When I went to images.google.com, one picture returned was that of a naked man.  A hand was covering his private parts, but pubic hair was clearly visible.

I could comment, or I could take the high road.  EY seems to have taken the low one.

Debit and credit – – David Albrecht


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hetl_logoI am a member of the Higher Education Teaching & Learning (HETL) discussion group on LinkedIn.  It has nearly 30,000 members.  There is an associated formal academic group which supports two journals and a series of books.

The international membership of discussion group provides multiple perspectives to interesting topics.  I endorse it, and encourage all accounting professors to join both the discussion group and the organization.

Earlier tonight I received the following announcement from Patrick Blessinger:

Subject: HETL Selects New President for 2013-2104

Please join me in congratulating the new members of the HETL Board of Directors for 2013-2104. The new HETL President is Dr. John Anchan from Canadahttps://www.hetl.org/welcome-message/

Other new board members include Dr. Agata Stachowicz-Stanusch, Poland; Dr. Lesley Diack, UK; Dr. Dorothy Mpabanga, Botswana; Dr. Lorraine Stefani, New Zealand; and Dr. Evon Walters, USA. See https://www.hetl.org/leadership/

Our outgoing President, Dr. Charles Wankel, USA, implemented several new programs while serving as president during the 2012-2013 year. Under Dr. Wankel’s exemplary leadership, HETL created the Liaison group and added over 100 new liaisons from around the world; Dr. Wankel also served as the program co-chair for HETL’s inaugural conference, along with Melody Bowdon; and he co-edited several volumes on increasing student engagement and retentionhttps://www.hetl.org/hetl-books/

Posted By Patrick Blessinger

Congratulations to Charles Wankel for a job very well done as president of HETL. In one of his actions, I was appointed as HETL liaison to the accounting discipline.

Patrick Blessinger and Charles Wankel are true giants of the academic world. We are fortunate to benefit from their leadership in HETL.  I don’t know John Anchan, but I have every confidence he will grow HETL into an even more effective academic organization.

Debit and credit – – David Albrecht


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empty_congress_2013_6_7

Congress in session as it passes ‘No Forced Auditor Rotation’ act.

I just received word that the U.S. House of Representatives (Congress) has passed a bill banning mandatory auditor rotation.  Before you start to think that perhaps Congress has done something great and wonderful, a few words of wisdom should be remembered.  I’m posting some of the more accurate descriptions of Congress penned throughout the centuries:

  • Suppose you were an idiot, and suppose you were a member of Congress; but I repeat myself. –Mark Twain
  • You can lead a man to Congress, but you can’t make him think. –Milton Berle
  • We have the power to do any damn fool thing we want to do, and we seem to do it about every ten minutes.” –J. William Fulbright
  • There is no distinctly American criminal class – except Congress.
    –Mark Twain
  • Being elected to Congress is regarded as being sent on a looting raid for one’s friends. –George Will
  • There is more selfishness and less principle among members of Congress than I had any conception of, before I became President of the U.S. –James K. Polk
  • When buying and selling are controlled by legislation, the first things to be bought and sold are legislators. –P.J. O’Rourke
  • With Congress, every time they make a joke it’s a law, and every time they make a law it’s a joke. –Will Rogers
  • I don’t mind what Congress does, as long as they don’t do it in the streets and frighten the horses. –Victor Hugo
  • I have come to the conclusion that one useless man is called a disgrace, that two are called a law firm, and that three or more become a congress. –Peter Stone
  • This country has come to feel the same when Congress is in session as when the baby gets hold of a hammer.
    –Will Rogers

My generation uses a rhetorical question whenever we spot something particularly loony, “What were you smoking?”  Well, Congress, what were you smoking when you banned auditor rotation?

Debit and credit – – David Albrecht


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Should an accountant clean up his or her online network?  Answering this question has been puzzling me since reading Jenn Herman’s blog post “When Was The Last Time You Cleaned Up Your Connections?

Jenn Herman told me she was referring to Twitter and Facebook networks, not to LinkedIn.  She says that with regards to LinkedIn, it is desirable to collect connections.  Is that always true?  Is that true for accountants?

I suspect the answer to my questions is that it is better to be in growth mode with respect to connections and your LinkedIn network.  Here’s why.

(more…)

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